Alex Smith
I will design craft beer labels that stand out on shelves and tap handles
Unique craft beer label designs that tell your brewery’s story while ensuring TTB compliance and maximum shelf impact.
What You Get
Deliverable Formats & Design Tools
Adobe Illustrator (.AI)
Vector-based source files for infinite scalability. Ideal for label dielines, typography, and production-ready artwork.
- Fully editable vector layers
- CMYK color mode for print
- Outlined fonts for press compatibility
Adobe Photoshop (.PSD)
Layer-rich raster files for photorealistic mockups, texture compositing, and detailed visual finishing.
- Organized smart-object layers
- 300 DPI print resolution
- Editable text and effect layers
Print-Ready PDF
Press-optimized PDF/X-1a files with bleed marks, crop marks, and embedded color profiles for commercial printing.
- Trim marks and bleed area included
- ICC color profile embedded
- Font subsetting for reliability
PNG, JPG & SVG Exports
Web-optimized and social-ready image exports for digital marketing, e-commerce listings, and presentations.
- Transparent PNG for overlays
- Compressed JPG for web speed
- SVG for scalable web graphics
Adobe InDesign (.INDD)
Multi-page layout files for packaging systems, brand books, and multi-panel label sheets with linked assets.
- Linked image management
- Master page templates
- Package for print handoff
Adobe Creative Cloud Libraries
Shared brand asset libraries with colors, character styles, and reusable components across all Adobe applications.
- Synced color palettes (Pantone & CMYK)
- Reusable graphic components
- Cross-app consistency
Further Considerations
TTB (Alcohol Label) Compliance
All beer labels require TTB (Alcohol and Tobacco Tax and Trade Bureau) approval. We design labels with mandatory elements including ABV, government warnings, and origin statements properly placed.
Tap Handle & Merchandise Design
Your brand extends beyond the can. We design matching tap handles, coasters, table tents, and merch (shirts, stickers, glassware) that create a complete brewery identity system.
Can vs. Bottle vs. Crowler
12oz cans, 16oz tallboys, 22oz bombers, and crowler formats each have unique wrap dimensions and printable areas. We optimize artwork for every format you need.
Beer Style Storytelling
Craft beer fans connect with stories. We incorporate origin stories, brewing notes, food pairings, and flavor profiles into label copy that enhances the drinking experience.
Seasonal & Limited Release Design
Seasonal brews and collabs need distinct labels that still feel on-brand. Our system supports rapid variant creation for Oktoberfest, summer ales, barrel-aged stouts, and special releases.
Distribution & Case Packaging
Six-pack carriers, variety pack boxes, and case trays need coordinated designs. We extend your label system to secondary packaging that represents your brand on store shelves and in coolers.
Portfolio
